Case Study – Fazzolari Custom Homes & Renovations
Services Used: Marketing strategy, Inbound marketing package, including Search Engine Optimization (SEO), article marketing and blogging, social marketing.
Results: Traffic to the Fazzolari websites has on average tripled since he started using Digital Marketing Department, and in some months it has quadrupled. Twitter followers have increased from none to more than 700. Facebook friends have increased from 36 to 500+. Business obtained just through the web and social properties has increased dramatically. Named Best Builder and Best Remodeler in Clark County for 2010.
Description: This was really a great match between Digital Marketing Department and Fazzolari Custom Homes & Renovations. This custom home builder in Southwest Washington needed more business, bottom line. The owner realized that simply have homes in the Parade of Homes and having properties for sale was no longer going to be effective in a crashed housing market. He realized it was time to change the way he was marketing or potentially lose his business.
By optimizing his existing site for search engines and then by building a blog to publish stories, before and afters, tips and tricks, and video, this builder moved his marketing to online channels and dominates the search engines in several key search terms. The company now attracts clients to his brand through consistent weekly outreach. And even better, offline marketing and outreach, such as trade shows and giveaways, are greatly amplified because of the reach Fazzolari now has through social channels and consistent traffic to company sites.
Even better, the business is growing again and is primed to to catch the next building and remodeling wave by having the systems in place to attract and market to new clients.