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4 Keys to Taking Your Nonprofit from Invisible to Inspirational

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This photo hangs in my office and is the building formerly housed by The Birmingham News and Birmingham Post-Herald, where I held my first reporter job.

Imagine if Losing Your Media Partner or Local Newspaper

A sure sign that nonprofit organizations need to look long and hard at creating their own communications channels arrived last week when the nationwide newspaper owner Advance Publications announced it was cutting several of its once-daily newspapers to a print scheduled of three times a week. Among the newspapers being condensed are the Times-Picayune from New [...]

$10k Per Month in Free Advertising for Nonprofits from Google

$10k Per Month in Free Advertising for Nonprofits from Google

Learn if your nonprofit can qualify for up to $10,000 per month in Google AdWords advertising and learn some ways to put the advertising money to work for you.

Don't let your website fall into disrepair. Nobody will want to visit.

Nonprofit Website Landmines: The Abandoned Website

Without a plan for maintenance your nonprofit website starts to look shabby and outdated, repelling clients, volunteers, and donors.

Nonprofit Website Landmines: The Well-Meaning Volunteer

Nonprofit Website Landmines: The Well-Meaning Volunteer

While volunteers and students often mean well, most don’t have the skills, time, and experience to really make a working site for a nonprofit.

Volunteers Part 1: Know Your Nonprofit Volunteers So You Can Attract More

Volunteers Part 1: Know Your Nonprofit Volunteers So You Can Attract More

With volunteerism on the rise, getting to know your current nonprofit volunteers can teach you how to spot others who want to help.

Why Nonprofits Need to Get Serious About Public Relations

Why Nonprofits Need to Get Serious About Public Relations

How many times do your conversations at the water cooler begin Did you hear that story about… or Did you read that article in the Times about… or Guess what I just saw on Facebook…? More often than not, our daily discussions center around the stories we encounter on the radio, in print, online, and via word of [...]

This is an example of what a Google Calendar looks like embedded on a web page.

Publishing Your Nonprofit Calendar Online

In the 16 years I’ve been building websites it seems like the technology becomes more powerful yet more difficult to implement each year. Fortunately, event calendars have defied the rapid pace of technological bloat and are easily added to a website. I’m focusing on two I really like, both which have different uses. If you [...]